Brand identity and website

With their 70th anniversary approaching, the Boyer Children’s Clinic saw the need to create a new, more modern brand identity. The existing one had grown outdated, and didn’t meet their needs for a consistent look that could bring together events, communications, the website and other properties.

To compliment the new identity, BCC desperately needed to update their website. But rather than a re-skin to bring the design up to date, they opted to rebuild the site, focusing on improving the usability and making it easier to maintain.

We began with a content audit to narrow down the vast amount of information available, making the site more concise. The new site was also built with a simple-to-use content management system enabling the small team within Boyer to make updates and add new content as needed. It presents the information in clear, intuitive buckets that are easy to navigate.

In addition to better content organization, we also developed a clean, simple brand identity that uses crisp colors and professionally shot photography focused around the children of the Boyer clinic. We also delivered a style guide to help the internal team maintain their new design, along with brand guidelines to ensure consistent usage of the brand voice and identity elements.