E-commerce site redesign

Crocs had relaunched their brand and tasked us with creating a more current e-commerce experience that appealed to a wider audience without alienating their current customers. It was our job to bring the story of their brand evolution to life online. 

We implemented new shopping tools, designed new site templates to better highlight product images and lifestyle photography, and removed visual clutter that detracted from the product and overall shopping experience. Finally, we updated the shopping cart and checkout processes to increase consumer confidence and trust, and reduce cart abandonment/checkout dropout.

2013 Silver ADDY Award winner
Seattle, WA