Identity System

Microsoft’s Digital Crimes Unit is a state of the art organization that keeps customers and people safe online from cybercrime. They came to us to develop  a visual identity system to accompany their updated office interior and overall look.

We created an identity system that would resonate globally, ladder up to Microsoft as a whole, and look strong, professional and authoritative without looking "Big brother-like". To do this, we developed a system that includes iconography, patterns, colors and voice guidance based on the One Microsoft all up guidance. 

The style guide made it easy for their internal groups to create their own marketing communication across all formats.