Y&R Group Seattle Sponsored Speed Meet Event

On the tails of attending the national 3% Conference held in San Francisco, Y&R Group Seattle wanted to create a local event where creative agency professionals could connect to foster the increase of women in creative leadership roles. 

The 3% Speed Meet was a carefully planned, fully co-branded event. In addition to the artfully designed email and Facebook page, unique materials were created for all Y&R Group Seattle social channels. Guerrilla art was installed around the office in the week leading up to the event.

During the actual event, attendees were greeted with branded journals containing teaser questions to ask fellow attendees. A DJ set the tone for mingling, and guests could also steal away to the branded photo booth. While the event was initially intended to last from 6–8 p.m., the Y&R Group Seattle bistro was still brimming with guests until around 9 p.m. The event received much acclaim—even from the 3% Conference—in its ability to raise awareness around this topic. Attendees included men and women, which helped to facilitate an atmosphere of support. With a guest headcount of just over 100 people, we were very pleased with the turnout—and excited to keep the momentum behind the 3% movement going.