Brand identity system

When Wunderman Global rebranded, this gave our local offices an opportunity to tailor and apply a unique twist to the over arching brand, defining our own personality. We wanted our individual brand to stand for all that we do and are as Wunderman Seattle. From our color palette inspired by the Pacific Northwest, to our custom photography that ranges from gritty to majestic, to our friendly voice and tone, right down to the specific angle of our branded elements and patterns, we aimed to present a Seattle point of view—quirky, unique, thoughtful, lively, bold, and confident.