Brand identity system

Forward, upward, westward. We are onward pioneers!

Y&RG Seattle identified itself as a creative agency that combined three powerhouses: data, CRM and digital expertise. Working with global and local clients, we saw an opportunity to put the PNW on the map with our agency rebrand as well as aiming our focus on more local client work. Taking a specifically Pacific Northwest position with our branding we showcased our roots through photography, brand voice, patterns, iconography and color palette—all derived from Seattle's unique personality and moody landscape.